About Al-Istinara (Illuminance)

Al-Istinara. Ltd. established in 2013 for the sole purpose of supplying and marketing various medical and surgical appliances and to partner with very respectable international companies to accommodate the Iraqi market, both private and government sectors. Recently, our company renamed its brand to Al-Istinara due to the Iraqi Ministry of Health & Commerce regulations that demands for all companies to have an Arabic name. It has to be read and written in Arabic. Illuminance will continue to be used in our international correspondences while Al-Istinara will be our local brand & name.

Al-Istinara has been a pioneer in introducing first class medical and surgical products to Iraqi consumers. We are the exclusive distributor for essential medical supplies such as Ahmed Glaucoma Valve which is the only one in its class. In the past, these products were solely brought illegally from neighboring countries. Through our dedication and marketing skills, we have limited parallel market by 95%. This can be said for other products that we currently promoting and marketing such as I-Medical intra-ocular lens implants, I- Visc viscoelastic, Rumex Silicon Oil, Blue drape ophthalmic drapes and numerous other products.

Due to the expanding and maturation of Iraqi healthcare sector and recent success in promoting various surgical supplies. We have lately been focusing on incorporating and expanding new products to the Iraq market, but more focus on pharmaceutical and medicinal products. We are currently planning on bringing new eye drops line and other related eye care products. However, our ultimate goal is to expand our products list to general medicine pharmaceutical product lines such as anti-hypertensives, anti-diabetes, cardiac, obstetrics & gynecology, gastrointestinal.

We anticipate increase need for various pharmaceutical products and our goal is to expand in this field, therefore, we have invested into a new 450 Sq Meter pharmaceutical Warehouse to anticipate the demand for future pharmaceutical products addition. We also invested in buying medical distribution trucks that are refrigerated to move our products safely through the entire region.

We have strong history of building strong ties with various medical providers. Al-Istinara has had the opportunity to build various state of the art medical facilities such as small hospitals, centers, clinics, optic stores, pharmacies, medical labs. Al-Istinara has contracted in building the American Eye & Retina Center, which is the number one eye care provider in Iraq. Illuminance has also been involved in building multiple clinics and satellite clinics in various regions such as Baghdad, Diyala, Kerkuk, Erbil and Sulaimaniya. It is our involvement with various medical providers needs that allows us to be trustworthy among old and new young medical professionals in various sectors.

We are happy to mention that we have strong presence in Kimadia (Iraqi Minsitry of Health procurement agency) and we understand how Kimadia process works. We understand that the environment is very competitive, but we have been known to be a persistent kind of partner for the companies that we partnered with. Not all tenders can be won, but it is important to continue show your presence through competition. Lastly, we have been successful in working with large multimillion dollar companies such as the Khudairi Group/AZKU Incorporation. Through this partnership, we were able to procure many healthcare related products to the Iraqi market in very competitive prices.

Our project done by our company

1-    American Eye and Retina Center (Erbil)

2-    Dr. Sema’a Clinic (Diyala)

3-    Dr. Goran Barazanchi Clinic (Erbil)

4-    Dr.Eman Kamal (Baghdad)

5-    Bilad Alrafidain University College (Diyala)

6-    Vision Center (Kalar)